Starlett, led by its founder Jean-Baptiste Godard, is an alternative to mass tourism. The startup, born in 2020, offers a delivery service of vintage French electric scooters in strategic tourist areas, aiming to provide a fun and original way for vacationers to (re)discover their holiday destinations. Starlett advocates for sustainable tourism by developing electric transportation in remote areas. Jean-Baptiste approached me in 2020 with this pitch and a desire to create a beautiful brand, with a storytelling heavily focused on Dolce Vita, vintage, and trendiness. Our partnership focuses on creating Starlett’s entire brand identity, including the logo, social media guidelines, photo guidelines, campaigns, video spots, the first showcase website, a more recent 2.0 version allowing for scooter rentals and discovery of Starlett’s target areas, and the creation of a mobile application. Many actors have supported me in this beautiful project and deserve recognition, notably the developer Pierre Sudarovich on the beta development and landing page of the website, and GdelaM on the development of its 2.0 version. Check out Starlett’s brand guidelines here.