Led by Bruno Nahon, the production company Unité, formerly Unité de Production, contacted me in April 2021 to create their first website. Unité is active since 2004 in the production of films, series and documentaries, but they never had a real digital presence. Inspired by their American counterparts at A24, the initial brief was to draw inspiration from their website while creating an identity and a universe specific to Unité. When the project was launched, the company logo, produced in 2021 by Clément Deneux, was shared with me. As well as the typographical choices: the Akkurat and DINNextLTPro family fonts.
I called on the support of the art director Mathilde Gaussen to help me lay the foundations for the art direction of Unité, one of the strong and lasting ideas put in place from the first ruffs was to play with the accent of the É of UNITé, by declining it in the graphic design, the CTAs and the hovers of the website.
Desktop & Mobile models were create on Adobe XD. In parallel, special consideration was given to the future development of the database, which had to be robust and easy to use by the customer. With GdelaM development team, our choice quickly fell to using WordPress CMS, resulting in reduced development costs.
The database has a very complete typical project page, where the client can edit titles, directors, authors, cast, synopsis, release date, selections, streaming platforms, film posters, still image, related productions, choice setting in the headlines, etc.
Discover the site on unite-films.com.