Unité

Identity, Website UI & UX, Development

Identity, Website UI & UX, Development

Led by Bruno Nahon, the production company Unité, formerly Unité de Production, contacted me in April 2021 to create their first website. Unité is active since 2004 in the production of films, series and documentaries, but they never had a real digital presence. Inspired by their American counterparts at A24, the initial brief was to draw inspiration from their website while creating an identity and a universe specific to Unité. When the project was launched, the company logo, produced in 2021 by Clément Deneux, was shared with me. As well as the typographical choices: the Akkurat and DINNextLTPro family fonts.
I called on the support of the art director Mathilde Gaussen to help me lay the foundations for the art direction of Unité, one of the strong and lasting ideas put in place from the first ruffs was to play with the accent of the É of UNITé, by declining it in the graphic design, the CTAs and the hovers of the website.
Desktop & Mobile models were create on Adobe XD. In parallel, special consideration was given to the future development of the database, which had to be robust and easy to use by the customer. With GdelaM development team, our choice quickly fell to using WordPress CMS, resulting in reduced development costs.
The database has a very complete typical project page, where the client can edit titles, directors, authors, cast, synopsis, release date, selections, streaming platforms, film posters, still image, related productions, choice setting in the headlines, etc.
Discover the site on unite-films.com.

The studio

Studio·ad is an independent art direction, print and digital design studio, based in Paris and Nantes. Founded in 2017 by Arthur Demonet, the studio works in close collaboration with other studios and independents (art directors, graphic designers, developers, photographers, video makers) in order to shape bespoke experiences and enhance the brand image of its clients. From the start up to the big brand, studio·ad is able to propose creative and innovative digital concepts, create designs, interactive wireframes, develop responsive products and can manage your maintenance on our servers.

strategy

Project study
Storytelling & Naming
Project management
Individual support

Design

Art direction
Graphic design
UI & UX design
Social media

Technology

Digitalization
Development
SEO & Analytics
Maintenance

Clients

Valhona
Link Bynet
Laduree
NBCUniversal
Sony music
TOD
Unity
dexypro
Starlett
Bricotendance
Ma petite maison verte
CITYz
Freemove
ERgo Sum
Alliange concept
Assemble Nationale
13 em rue
O neil
La poste
Bio-well france
Reverdy

Index

Contact

A question, a project? Do not hesitate to contact us!
You can follow me on or also on . I am working too on the freelancing platform Malt To discuss by email : arthur.demonet@studioad.fr

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