Long-time collaborator of the Bio-Well France group, Florence Pousset contacted me in 2021 to redesign her brand image as well as the entire UI & UX design of her website: L’institut des Sciences de l’éveil de l’être. Doctor in neuroscience and founder of ISEE, Florence propose on her website many webinars, workshops and training courses that had to be prioritized, optimized in the form of standard modules, and included in a refresh conversion tunnel. The development of the site was provided by my collaborator developer and SEO expert GdelaM, who has been supporting Florence in the referencing of her website since 2019.
In order to also refresh iconography, I called my art director and photographer collaborator studio Nitprod to carry out a day of shooting with Florence and a dozen student extras. About twenty photographs were taken from this training scenario.