Malicking – Normal

Video clip, Motion design

Video clip, Motion design

In 2019, artist Malick Cissé, aka Malicking, gave me carte blanche to make a clip on his latest EP “Normal”.
In his track, Malicking chooses to portray our society and the media in a down to earth way, by chaining the obvious, like Orelsan in his track “Basique”. My decision was to personify this individualistic society with the character of Malicking, which I multiplied in 12, and installed around a banquet table reminiscent of the painting “La Cène” by Da Vinci.
The filming of the clip took place over a single day, entirely filmed on green screen. Director Jeremy Beuzeboc joined me on this day as cameraman and light engineer, and art director Mei Girault supported me as assistant director.
Check out the clip on YouTube.

The studio

Studio·ad is an independent art direction, print and digital design studio, based in Paris and Nantes. Founded in 2017 by Arthur Demonet, the studio works in close collaboration with other studios and independents (art directors, graphic designers, developers, photographers, video makers) in order to shape bespoke experiences and enhance the brand image of its clients. From the start up to the big brand, studio·ad is able to propose creative and innovative digital concepts, create designs, interactive wireframes, develop responsive products and can manage your maintenance on our servers.

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You can follow me on or also on . I am working too on the freelancing platform Malt To discuss by email : arthur.demonet@studioad.fr

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