Identity, Printing materials, Digital design
Identity, Printing materials, Digital design
The Design-Mat group, manufacturer and importer of decorative and technical carpentry accessories for a BtoB target, contacted me in 2020 to support them in the development of their society. Following the creation of an e-commerce website for customers named bricotendance, Design-Mat commissioned the studio·ad to create various printing materials and digital assets including a DIY guide and an edition offering installation guides for four of their flagship products: stainless steel door handle, bario canopy, stainless steel guardrail, sliding door.
This mission required advanced skills in technical drawing, I notably asked the support of my collaborator interior designer Isaure Boutoille to draw together the most complex illustrations on SketchUp before recreate them on Illustrator.
My collaborator art director of studio Nitprod joined me and provided support by designing all the layouts of the printing materials and worked with me on the global art direction of the project.
Studio·ad is an independent art direction, print and digital design studio, based in Paris and Nantes. Founded in 2017 by Arthur Demonet, the studio works in close collaboration with other studios and independents (art directors, graphic designers, developers, photographers, video makers) in order to shape bespoke experiences and enhance the brand image of its clients. From the start up to the big brand, studio·ad is able to propose creative and innovative digital concepts, create designs, interactive wireframes, develop responsive products and can manage your maintenance on our servers.
Project study
Storytelling & Naming
Project management
Individual support
Art direction
Graphic design
UI & UX design
Social media
Digitalization
Development
SEO & Analytics
Maintenance