For the past 30 years, the French professional training organization Cohérences has been a major player in supporting change in businesses, research, higher education, healthcare, social services, local authorities, and government ministries. Cohérences approached me in early 2022 to redesign their brand image, which has undergone numerous changes and transformations over the past three decades. I focused my storytelling and brand identity around Cohérences’ three pillars: Themes, Methods & Tools, and Clients, each identified by a simple geometric shape. The entire new Cohérences brand identity is based on modular and graphic playfulness centered on these three forms. My 360-degree work for Cohérences included redesigning their visual identity, all internal and external communication materials, course materials, and website.